Summer Collection Now Shipping – Grow with Costa & Friends! Start Growing

Forget Black Friday.
This is Green Friday.
Save 30% 0n Memberships + $25 Bonus with Gift Cards

Join our Green Friday celebration Nov 17 → Dec 1, for special offers on Grow it Local+ memberships and gift bundles that plant seeds, build skills, and cultivate connection.
Man holding fresh tomatoes in a garden.

As seen in:

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ABC Australia logo in black and white.
The Daily Telegraph newspaper logo
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Join 40,000 Other Australians Growing Food At Home.

How It Works

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Hand holding smartphone with QR code displayed.

Set your profile

Tell us a little about you and your patch. Your growing zone helps us match you with the right seeds for your local conditions.
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Hand holding three Grow It Local seed packets.

Receive your seeds in the mail

We’ll send your curated seed packs straight to your door, ready for planting and perfectly timed for the season.
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Illustration of man with fresh vegetables

Learn to grow with our experts

Access how to grow videos, join live digital workshops and get local advice from our Grow It Local experts to help you plant, grow, and share your harvest.

Why Green Friday?

Because the best gifts don’t end up in landfill. They grow.

While the rest of the world rushes for Black Friday deals, we’re doing something different. Green Friday celebrates sustainable gift giving, supporting local, and growing your own future.

Grow It Local+ Annual Membership

$67 (30% OFF)

Use the code GREENFRIDAY at checkout to claim your discount.
Heirloom seeds every season (4 deliveries/year)
Learn with Costa & expert growers
Join live monthly workshops
Browse the On-demand workshop library
Get unlimited ‘Ask An Expert’ gardening support
Join Member Q&As with Paul West
Be part of a community of 40,000+ growers
Receive 15% off selected purchases

The Gift That Grows
Gift Card Bundle

$80 (Bonus Included)
$121 Total Value

One year of Grow It Local+ Annual Membership and a bonus $25 seed pack.
Full year membership (valued at $96)
5 bonus seed packs (worth $25)
Virtual gift card delivered on your behalf
All Grow It Local+ benefits for one year

Give a gift that grows!
Perfect for Friends, Family or Collegues
Fresh oranges with leaves and raindrops

Gifts that grow, not landfill

Seeds are living gifts that keep giving all year long

Skills over
stuff

Learn to grow healthy food with Costa and Australia’s leading growers

Community not consumption

Join 40,000 Australians growing their own
Smiling woman gardening in outdoor setting

Wellbeing from the ground up

Grow food, reduce stress, reconnect with nature

What You Get With Grow It Local+

Hand holding three Grow It Local seed packets.

Receive your seeds in the mail

Your three packs of region-curated heirloom seed varieties are sent straight to your door every season.
Hand holding smartphone with QR code displayed.

Seeds that come with how-to-grow classes

Each seed pack comes with exclusive how-to-grow videos by Australia’s best growers including Costa Georgiadis, Connie Cao, Mel Logozzo and Paul West
Illustration of man with fresh vegetables

Access to personalised expert support

Ask any question you like about your patch and what you are growing and have it answered by one of our experts (powered by real live humans)
Person hosting a pickling workshop with jars and ingredients.

Free access to all how to grow workshops

Access a library of 30+ workshops on everything you need to know about growing food – or join a live digital workshop alongside other Grow It Local members

15% discount on all Shop purchases

As a member you can buy more seeds from Grow It Local and get a tidy discount for your troubles

Be a part of a community of food growers

Learn how this community of 40,000+ growers from all over Australia is making a difference to reduce waste, improve health & well-being, and build stronger community connections

Why This Makes the Perfect Christmas Gift

Person holding basket of colourful homegrown tomatoes.

For the person
who has everything

Give them skills they’ll use for life, fresh food they’ll love eating, and the joy of watching things grow.
Children and adult with fresh produce outdoors.

For parents, grandparents, friends

It’s meaningful, sustainable, and teaches valuable skills. Plus, they’ll think of you every time they harvest their homegrown food.

For
yourself

Start the new year right. Learn to grow your own food, eat better, feel amazing, and join a community that’s cultivating real change.

Join live digital workshops and learn from some of Australia’s best

Your Grow It Local+ membership connects you with Australia’s most passionate growers. Whether you’re a beginner, a seasoned green thumb – whether you grow in the backyard or grow on a balcony – learn tips, tricks, and secrets from the experts, swap stories, and grow something great together.
Smiling man with beard wearing 'Grow It Local' cap.

Costa

Community leader, spiritual guide & occasional gnome
@costasworld

Paul West

Food grower, family feeder & yarn spinner
@_paul_west_
Person excitedly promotes food growing outdoors.

Mel Logozzo

Mum, grower, ecological storyteller, bug lover
@rewildingsuburbia
Smiling person outdoors, wearing hat and braided hair.

Hannah Moloney

Organic gardener, climate action, permaculture
@hannah_moloney
Smiling woman in sunhat outdoors

Connie Cao

Urban permaculture, growing food and raising chickens
@connieandluna
Man smiling outdoors, wearing a hat.

Phil Dudman

Teaching simple ways to grow organic food
@phildudmangardening
Smiling person in garden with greenery.

Kate Flood

Compost Queen and regenerative gardener 
@compostable.kate
Person holding basket of fresh tomatoes in garden.

Peter Vouthas

Urban gardener, heirloom
tomato grower, raised bed gardener
@urbancitygardener

The Grow It Local community is growing a better, healthier, tastier world together

Members

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Area under cultivation

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Food waste diversion

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CO2 emissions avoided

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What people are saying

“I have grown my first ever carrots. A dream I’ve had since a small child. As a kid carrots were my favourite snack, when I had my own children they followed in my steps. Now I have many carrots! Small dreams, big picture”
Veronica O’Keefe
I haven’t gardened since summer ended but I got my seeds today and got planting. So thank you for the delivery and thank you for the guided videos – they were honestly what encouraged me to get up and do it. Love your work
Young watermelons growing on vine in garden.
Ingrid
This movement has got our family rolling. From one little ground patch, to a series of raised beds, birds and fruit trees! We absolutely love growing and enjoying the dividends of our labour. Great videos and looking forward to getting my next seeds in the post! Thank you.”
Ripe tomatoes on the vine in a garden.
Sam and Bianca Giggins
“Just wanted to say thank you! Less than a week and our lettuces are already showing through. My 5yo is absolutely stoked that he woke up to check his plants this morning and they’d actually grown 🥰”
Fresh zucchini growing in garden
Rylie Jane Titze
“Mine arrived this week, looking forward to planting them in our veggie patch.
Learned heaps from Asian greens session.”
Beetroot plants growing in the soil.
Jenny Jackson
“I think what you’re doing is so great… connecting gardeners with seasonal information and celebrating plants through community! ❤️”
Bethan – Nature Journey

Frequently Asked Questions